I> MOVEMENT DIRECTORS Ida May Advertising Profile Showreel LuluLemon: 'Live Like You're Alive' Nike Bras: 'Engineered to Feel More You' Peloton: 'Jürgen Klopp' Adidas: 'Ultra Boost High Energy' Peloton: 'The Instructors (Benny Adami) Samsung: 'Let's do Neo' Movement Directors + Choreographers